Class ___ • LAANC ☐ • Part 107 ☐ • VLOS ☐ • Weather/Winds ☐
Master 60–120s ☐ • 5–8 Verticals ☐ • Hero Teaser ☐ • Amenity Reel ☐ • Roof/Site Pass ☐
A. Exterior (Drone-led)
Core flyovers
Conditional shots
Tech notes (exterior)
24/30 fps ambience; 60 fps parallax • 1/(2×fps) shutter; ND as needed • Manual WB to match ground • Smooth flight mode • Safety: no overflight without consent
Additional Tech Notes
- Recommended speed: 8–12 mph general passes; 3–6 mph low-altitude parallax.
- Altitude ranges: 8–15 ft (parallax), 25–45 ft (orbit), 60–120 ft (context), 200+ ft (neighborhood).
- Gimbal: pitch speed 2–5°/s; yaw expo reduced; enable horizon calibration before flight.
- Profiles: D-Log/HLG when dynamic range is high; match LUT in post; avoid mixed profiles with ground camera.
- Wind ceiling: <15 mph for precise orbits; add 10% buffer for gusts; avoid crosswind orbits.
- Hyperlapse: interval 1–2s, shutter 1/60–1/120, lock WB/AF; plot route as waypoints.
- Map overlays: capture a true nadir still for clean parcel-line alignment in post.
- Safety: cones/spotter when launching from street; hand-launch only if surface is unsafe.
B. Interior (Camera + Gimbal)
Guided path (choose one)
Core sequences
Optional lifestyle & detail
Tech notes (interior)
24/30 fps walkthrough; 60 fps details • 1/(2×fps) shutter • Manual WB to match drone • Gimbal slow tilt/pan • Minimize footfall bounce • Capture room tone / VO script
Additional Tech Notes
- Walk speed: 3–4 ft/s; bend knees; heel-to-toe; keep elbows tucked to reduce bounce.
- Lenses: 16–24mm (wide rooms), 24–35mm (normals), 50mm (details). Avoid <14mm to limit distortion.
- Focus: set AF-C with face/eye for agent-led; switch to MF for consistent rack-free walkthroughs.
- Lighting: turn on practicals; avoid mixed color temps; carry a 1x1 LED at 10–20% for fill.
- Audio: lav mic to -12 dB peaks; record backup on camera; capture 30s room tone.
- Gimbal config: follow mode for hallways; lock/tilt follow for reveals; reduce pan/tilt to ≤ 25°/s.
- White balance anchors: 5200–5600K daytime; 4000–4500K mixed; avoid auto WB flicker.
- Rolling shutter: avoid rapid pans; consider gyro/IBIS off if introducing warble.
C. Land / New-build / Large Lots
Core aerials
Ground inserts
Confirm parcel data with agent • Add “lines for reference only” caption • Avoid overflight of adjacent occupied parcels without permission
Additional Tech Notes
- Use GIS/parcel exports for accurate overlay alignment; maintain scale using nadir stills.
- Fly diagonals at 40–80 ft AGL for depth; add slow gimbal tilt to reveal grade.
- Highlight access: shoot drive cut and road frontage both directions for context.
- Wind management: prioritize upwind passes for precision; repeat downwind for safety margin.
- Consider sounding/marking utilities with flags; capture close-ups for clarity.
D. Community & Proximity (as needed)
Additional Tech Notes
- Obtain permits where required; avoid recognizable individuals or license plates (blur if unavoidable).
- Use time-of-day to your advantage: shoot retail at golden hour or evening for ambience.
- Proximity maps: keep distances rounded and add “approximate” disclaimers.
- Stabilize with short telephoto (50–70mm) for compressing streetscapes; tripod for sign close-ups.
E. On-screen Graphics & Captions
Additional Tech Notes
- Safe zones: keep text within 10% margins for vertical crops.
- Typography: semi-bold sans, 90–100% white with 40–60% shadow or solid backing for legibility.
- Parcel lines: 2–3px, high-contrast color; feather edge by 1–2px to reduce aliasing.
- Captioning: create SRTs; burn-in for Reels/Shorts; verify spelling of local names.
F. Post-production
Additional Tech Notes
- Bitrate targets: 4K 80–120 Mbps; 1080p 20–40 Mbps (H.264/265); use VBR 2-pass when possible.
- Color management: convert log to Rec.709 first; match cameras via color chart or vectorscope.
- Stabilization order: warp/gyro → crop → scale; avoid >10% crop to prevent softness.
- Audio: VO -3 to -6 dB peak; program loudness around -14 LUFS (platform dependent).
- Noise/grain: apply selective denoise first; add subtle film grain for cohesion if needed.
- Versioning: export clean master (no text) and a captioned social cut.
G. Delivery Package
Additional Tech Notes
- File naming: PROPERTY_YYYYMMDD_DELIVTYPE_v01 (e.g., 2023McAvoy_20250824_Master_v01).
- Thumbnail rules: subject left/right thirds; avoid covering key architecture with text.
- Delivery: cloud folder with subfolders (Master, Verticals, Micro-Clips, Thumbs, SRT).
- Metadata: embed title, location, agent info; attach simple usage rights note.
Shot Breakdown Library — Additional Page
Drone-led videos
Aerial Hero Teaser — 10–20s cinematic reveal; quick hook for social.
- Framing/Path: Low parallax slide or tilt-up reveal from foliage/roofline.
- Altitude/Speed: 20–80 ft AGL; 6–10 mph; gimbal tilt 2–4°/s.
- Camera: 30 fps, 1/60 shutter, ND to match; WB locked 5200–5600K.
- TIP: Lead with sun behind camera; avoid harsh top-down at midday.
- Deliverables: 16:9 master + 9:16 crop-safe composition.
Exterior Orbit & Pull-aways — smooth 360° orbits and reveals of the home and lot.
- Orbit: 35–55 ft radius; 25–45 ft AGL; yaw & lateral balanced.
- Pull-away: Start at rear patio/backyard; accelerate to 10–14 mph.
- Camera: 24/30 fps; 1/50–1/60 shutter; gentle gimbal tilt to maintain horizon.
- Safety: Maintain lateral clearance from trees/lines; fly upwind first.
Lot-Line Flyover — top-down pass with on-screen parcel lines and acreage callouts.
- Path: True nadir straight-line; capture stills for overlay alignment.
- Altitude: 150–250 ft AGL for full parcel; slower 6–8 mph for sharpness.
- Overlay: 2–3px line; add “For reference only” label.
- TIP: Avoid polarizer at nadir to reduce vignetting.
Roof & Site Condition Pass — nadir and oblique shots for roof, gutters, chimneys, HVAC.
- Angles: 90° nadir + 30–45° oblique; capture each elevation.
- Focus: Use manual focus at ∞; 30 fps for clarity; sharpen minimally in post.
- Safety: Respect setbacks; avoid prop wash near shingles and vents.
- Deliverable: Optional transparency clip separate from marketing edits.
Drive-up / Approach Route — street-to-driveway sequence showing curb appeal and access.
- Path: Follow road centerline; transition to driveway; slight gimbal tilt up.
- Speed: 10–16 mph; maintain smooth acceleration profile.
- Camera: 30 fps; 1/60; WB locked; avoid rolling shutter by limiting yaw.
- TIP: Consider hyperlapse variant if distance is long (1–2s interval).
Neighborhood & Amenity Highlights — nearby parks, pools, schools, town center, trails.
- Coverage: 2–4 landmarks; 5–8s each; consistent altitude/heading for cohesion.
- Legal: Verify takeoff/landing permissions; avoid stadium/TFR windows.
- Overlays: Label names and approximate distances/time.
Waterfront / Views Showcase — shoreline, dock, greenspace, skyline, mountain views.
- Path: Low-altitude lateral slide along shoreline; reveal home in final frames.
- Filters: Polarizer to tame glare; rotate to taste; mind sky saturation.
- Safety: Set return-to-home above tallest nearby object; watch bird activity.
Sunrise / Sunset & Blue-Hour Exteriors — golden light and evening ambience.
- Timing: Civil twilight ±15 min; expose for highlights; avoid crushed shadows.
- Settings: 24 fps for motion cadence; 1/48 shutter; lift shadows in post.
- Scene: Turn on exterior lights; capture lamp warm glow sequences.
FPV “Cinewhoop” Transition — outside-to-inside or room-to-room dynamic fly-through.
- Prep: Scout obstacles; prop guards; spotter at doorways.
- Camera: 60 fps for motion; 1/120 shutter; high bitrate; GoPro stabilization off if using ReelSteady in post.
- Path: Start outside, pass threshold at mid-height; keep speed moderate (5–8 mph).
Map / Proximity Path — hyperlapse from property to key destinations (5–60s).
- Method: Waypoints or manual path; interval 1–2s; maintain constant altitude.
- Post: Add line-trace and labels; ease-in/out keyframes for readability.
Ground camera / gimbal videos
Agent-Led Walkthrough — guided tour with on-camera host or voiceover.
- Audio: Lav + on-cam backup; gate mild; de-ess; -14 LUFS program.
- Framing: 24–35mm; headroom tight; walk alongside or lead by half step.
- Script: 3–5 beats: entry, main living, kitchen, primary, outdoor.
Cinematic Silent Walkthrough — music-only; stabilized path through the full home.
- Cadence: 12–18 shots; 3–6s each; alternate directions for spatial clarity.
- Camera: 24/30 fps; 1/50–1/60; IBIS + gimbal; avoid whip pans.
- Music: Mid-tempo; license cleared; beat markers to cut on movement.
Room Feature Micro-Clips — 10–30s shorts: kitchen, primary suite, bath, office, theater.
- Focus: 50mm for details; 24–28mm for context; 60 fps for inserts.
- Lighting: Bounce card/LED at 10%; avoid specular highlights on stone.
- Output: 9:16 variants for Reels/Shorts.
POV Entry Sequence — front door to foyer to main living; first-impression flow.
- Move: Door push, pan to foyer, settle in main living; 12–15s total.
- Stability: Gimbal follow; pan ≤ 20°/s; slow tilt when revealing ceilings.
Lifestyle Vignettes — cooking, coffee on the patio, home office in use (with permissions).
- Talent: Natural actions; avoid looking into camera; shallow depth (f/2–2.8).
- B-roll: 60 fps for retiming; capture ambient audio for authenticity.
Macro Detail Montage — fixtures, hardware, stone, millwork, appliances.
- Lenses: 50–100mm macro; manual focus; focus peaking on.
- Motion: Slider or micro-dolly; 5–10s moves; avoid handheld drift.
Amenity Focus — pool, gym, community spaces, garage/workshop, storage solutions.
- Coverage: Wide → medium → detail; signage if relevant; safety areas.
- Noise: Watch for flicker under LEDs; set shutter to mains frequency.
Day-to-Night Timelapse — exterior transition showing lighting and neighborhood vibe.
- Method: Interval 3–5s; 20–45 min capture; exposure ramping or auto with limits.
- Tripod: Locked; weather-safe; protect from dew/bugs.
Accessibility / Flow Pass — step-free paths, wide halls, elevator, primary-on-main.
- Plan: Map barrier-free paths; capture door widths; elevator/ramps if present.
- Delivery: Add captions/icons for features; keep tone factual.
Staging / Renovation Before-After — split-screen or quick cuts to show improvements.
- Continuity: Match angles and focal lengths; lock tripod height.
- Graphics: Add “Before”/“After” labels; date if relevant.
Hybrid / advanced formats
Vertical Reel Cutdowns (9:16) — social-first edits from the master footage.
- Crop-safe: Keep action within center 50% of frame in acquisition.
- Text: Big, brief, and top/bottom safe; 5–7 words max per card.
- Length: 7–15s hooks; 20–30s total per reel.
“Story of the Lot” (Land & New-Build) — drone topo + ground markers for utilities, setbacks.
- Assets: Parcel map, utility plans, soil/perc notes.
- Overlay: Mark setbacks, easements, utility stubs; add north arrow/scale.
Seasonal Comparison — leaf-on vs leaf-off or summer vs winter exterior sequences.
- Continuity: Re-shoot at same altitudes/angles; match white balance.
- Edit: Wipe or split-screen with labeled seasons.
360° Video Highlight Loop — 20–40s panable clips for sites that support 360 playback.
- Capture: 5.7K+; lock exposure/WB; avoid stitching seams in action areas.
- Publish: Add proper metadata; verify platform recognizes 360.
Interactive Callout Edit — on-screen text/AR arrows for schools, commute times, HOA items.
- Design: Simple arrows, consistent color; avoid covering architectural lines.
- Data: Use rounded times/distances; cite source if needed.
Compliance / Transparency Clip — quick roof/HVAC/plumbing visuals to build buyer trust.
- Clarity: Even lighting; sharp focus; steady framing; factual captions.
- Legal: Avoid claims; state “visual only, not an inspection.”
Community Lifestyle Reel — streetscapes, local dining, weekend scenes (permits as needed).
- People: Model releases when identifiable; minimize faces otherwise.
- Rhythm: 1–2s cuts synced to music; capture ambient to layer.
Agent CTA Bumper — 5–8s branded outro for all edits (logo, URL, contact).
- Branding: Logo safe margin 5–10%; high-contrast; keep under 2 lines of text.
- Audio: Short sting; -18 to -12 LUFS; avoid jarring transitions.