In the ever-changing world of digital marketing, understanding and executing on the necessary core components can be the difference between success and a poor customer experience. Whether you’re a new small business or an established brand looking to enhance your digital marketing efforts, this guide briefly outlines ten fundamental components of digital marketing you should be working on today. We have also provided links for you to learn more about what’s involved with each component and as always, reach out to us if you have any questions.


#1 – Brand Style Guide

Your brand style guide is the compass that navigates your marketing efforts. You can start simply by documenting your logo, color palette and typography or create a comprehensive manual that dictates the tone, voice, visuals, and overall persona of your brand across all digital platforms. A well-crafted brand style guide ensures consistency, which is key to building trust and recognition among your audience.

Learn More:
50 Brand Style Guides for Inspiration


#2 – Website

Your website is your digital storefront. It’s often the first point of interaction between your brand and potential customers. A website should not only be aesthetically pleasing but also user-friendly, mobile-responsive, and optimized for search engines. Remember, your website is an investment in your digital presence and should accurately reflect your brand’s unique value proposition.

Learn More:
24 Things to Consider When Designing and Developing a Website


#3 – Social Media

Social media is your brand’s voice in the digital community. It allows you to engage directly with your audience, share your content, and build a community around your brand. Each platform serves a different purpose and audience, so it’s crucial to tailor your strategy accordingly. At minimum it’s recommended that every small business maintains a presence and engages with customers on LinkedIn, Instagram and Facebook.

Learn More:
How to Do Social Media Marketing for Small Business


#4 – Google Business Profile

A Google Business Profile allows your business to show up in local searches and on Google Maps. It’s a powerful tool for managing your online presence across Google’s services. Regularly updating your profile with photos, offers, and events can improve your visibility and attract more customers.

Learn More:
A Small Business’s Guide to Marketing on Google Business Profile


#5 – Local SEO & Maps

For businesses with a physical presence, local SEO and map listings are invaluable. Optimizing your content for local search results can significantly increase visibility and foot traffic. Ensure your business is accurately listed on Google Maps, Bing Maps and Apple Maps. It’s recommended to keep your information up-to-date to improve your local search ranking.

Learn More:
7 Ways to Use Local SEO to Grow Your Small Businesses


#6 – Reputation Management

Online reputation can make or break your business. Actively monitoring and managing your brand’s reputation and credibility across review sites, social media, and Google Business is essential. Encourage satisfied customers to leave positive reviews, and address negative feedback promptly and professionally.

Learn More:
7 Pillars of Reputation Management for Small Business


#7 – Email Marketing

Email marketing remains one of the most effective ways to directly reach and engage your audience. It’s a personal channel that allows for tailored content, from newsletters to special offers, creating loyalty and encouraging repeat business. Building a strong email list and segmenting your audience can significantly increase your digital marketing campaign’s effectiveness.

Learn More:
Email Marketing 101: A Beginner’s Guide for Small Businesses


#8 – Analyze Your Competition

Understanding your competition is crucial in digital marketing. Analyze their strategies, strengths, and weaknesses to identify opportunities and areas for improvement in your own strategy. Competitive analysis can inspire innovation and help you stay ahead in the game.

Learn More:
What Is a Competitive Analysis & How to Do It


#9 – Measure Success

What gets measured gets managed. Set clear, achievable goals for your digital marketing efforts and use analytics tools to track your performance. Regularly reviewing metrics such as website traffic, conversion rates, and social media engagement can provide valuable insights and help you refine your strategy over time.

Learn More:
Top Digital Marketing Metrics Small Businesses Need To Measure



Consistency is the key to digital marketing success. The digital landscape is ever-evolving, and so should your strategies. Regularly update your content, engage with your audience, monitor your brand’s online presence, and stay abreast of the latest digital marketing trends.

Learn More:
Consistency in Marketing and Why it’s Important


Focusing on these ten fundamentals of digital marketing can provide a solid foundation for your brand’s online presence. Remember, digital marketing is not a one-time effort but a continuous process of improvement and adaptation. By consistently working on these key areas, you can build a robust digital marketing strategy that drives growth and enhances your brand’s online footprint.

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